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The Bike Lane Newsletter


in the lane

Featured image for “When will US consumers learn that their vehicles can save lives?”

When will US consumers learn that their vehicles can save lives?

February 15, 2024
By Ken McLeod Policy Director League of American Bicyclists  The Tesla Model Y is sold in the U.S. and Europe. It looks the same in both markets. It was the best-selling vehicle worldwide in 2023.  If you’ve heard about Tesla’s…
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Rolling into 2024 with a chat about tech, trends and services

February 15, 2024
Podcast with John Quain Founder, Editor-in-Chief OntheRoadtoAutonomy.com Rolling into 2024, John Quain stops by to chat with host Jake Sigal about tech, trends, and services. John is the founder, Editor-in-Chief of OntheRoadtoAutonomy.com and has views on the rising popularity of…
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VRUs in the headlights

January 25, 2024
By Roger C. Lanctot Director, Automotive Connected Mobility TechInsights The reports keep coming in from far and wide.  Pedestrians – including cyclists – are dying in record numbers on roadways around the world and in the U.S.  The figures are…
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‘Invented for life’ e-bike innovations, the Bosch way

November 16, 2023
Podcast with Jocelyn Vande Velde and Kunal Kapoor Bosch eBike Systems NA Jocelyn Vande Velde, of Bosch eBike Systems, and Bosch’s Kunal Kapoor chat with host Jake Sigal about innovations in Bosch’s e-bike products and contemplate the company’s long-standing corporate…
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How research and Bipartisan Infrastructure Law funding can reduce bicyclist injuries, fatalities

November 16, 2023
By Brian Cronin Director, Office of Safety and Operations Research and Development Federal Highway Administration, U.S. Department of Transportation   In 2021, the National Highway Traffic Safety Administration (NHTSA) determined that there were 966 bicyclist fatalities and 41,615 injuries.  NHTSA’s…
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Look globally, act locally for safety solutions

October 13, 2023
Podcast with Natalie Draisin Director, North American Office and United Nations Representative FIA Foundation FIA Director Natalie Draisin stops by The Bike Lane to chat with host Jake Sigal about Vulnerable Road User safety projects, toolkits, and discovering great safety…
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Framing our safe, healthy transportation system revolution

October 13, 2023
By Seth LaJeunesse Senior Research Associate University of North Carolina Highway Safety Research Center   It’s hard to remember a time when we were as divided as a culture as you are today, isn’t it? Consider where your family members…
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Let’s talk about e-bikes

September 21, 2023
Podcast with Kerri Kauffman Chief Revenue Officer Juiced Bikes Juiced Bikes’s Chief Revenue Officer, Kerri Kauffman, stops by the Bike Lane to chat with host Jake Sigal about e-bikes: Why training and age limits are crucial to safety; how cheap…
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How great bike plans transform communities

September 21, 2023
If you’re seeking inspiration to help guide your local bike planning process, here are nine cities with plans worth duplicating. By Martina Haggerty Senior Director of Local Innovation PeopleForBikes Editor’s note: This text was first published online by PeopleForBikes on…
Featured image for “More data on car-bike interactions needed in drive to protect VRUs”

More data on car-bike interactions needed in drive to protect VRUs

August 11, 2023
Podcast with Clark Haynes Founder and CEO velo.ai Velo.AI’s CEO Clark Haynes stops by to chat with host Jake Sigal about the important need for more incident (“near-miss”) data affecting bicycles and vehicles. Clark also describes his company’s sophisticated new…
Featured image for “Ensuring safe journeys should top our ‘back-to-school’ lists”

Ensuring safe journeys should top our ‘back-to-school’ lists

August 11, 2023
By Natalie Draisin Director, North American Office and United Nations Representative FIA Foundation  As the school year approaches, parents across the nation are planning schedules, buying new shoes, and experiencing age-old anxieties that come with children growing up too fast.…
Featured image for “Automakers ‘need all the help they can get’ from safety tech startups”

Automakers ‘need all the help they can get’ from safety tech startups

July 13, 2023
Podcast with Roger Lanctot Director, Automotive Connected Mobility TechInsights Roger Lanctot returns to The Bike Lane for a lively, wide-ranging chat with host Jake Sigal about startups trying to penetrate the hard automotive bubble (or fail trying), why one large…
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Your bike advocacy playbook

July 13, 2023
Want to help make your city a better place to bike? We developed a 15-point, research-based fact sheet to help you push for change. By Martina Haggerty and Kiran Herbert PeopleForBikes Editor’s note: This text was first published online by…
Featured image for “Revolution coming in ‘bicyclist safety via tech’”

Revolution coming in ‘bicyclist safety via tech’

July 13, 2023
By Clark Haynes, Ph.D. Founder and CEO velo.ai  As a lifelong bike commuter, safety has always been my primary concern whenever I embark on two wheels.  This concern is grounded in a harsh reality: nearly 1000 bicyclists lose their lives…
Featured image for “E-bike popularity, the infrastructure bill and ‘a lot of great wins so far’”

E-bike popularity, the infrastructure bill and ‘a lot of great wins so far’

June 08, 2023
Podcast with Noa Banayan Director of Federal Affairs PeopleForBikes People for Bikes’ Noa Banayan stops by to chat with Jake about policy successes and how her team’s focus largely shifted towards incentives and ways to get e-bikes in the hands…
Featured image for “Ultra-wideband: A feasible addition to D2V safety?”

Ultra-wideband: A feasible addition to D2V safety?

June 08, 2023
By Rich Rarey Senior Software Engineer, Bluetooth SME Valtech Mobility Detroit We have long been interested in furthering Vulnerable Road User (VRU) safety at the Valtech Mobility Detroit (formerly Tome Software) Safety Team. Our transmission and reception of SAE Standard…
Featured image for “Let’s talk about safe autonomy”

Let’s talk about safe autonomy

April 30, 2023
Podcast with Phil Koopman Professor Carnegie Mellon University Philip Koopman, author, researcher, and Carnegie Mellon University professor, stops by The Bike Lane for a frank chat with host Jake Sigal about why autonomous vehicles’ driving is worse than a 16…
Featured image for “OSU using photorealistic driving simulations with AI to advance VRU-safety research”

OSU using photorealistic driving simulations with AI to advance VRU-safety research

April 30, 2023
A new frontier for virtual edge-case testing to ensure VRU safety in era of autonomous driving  By Ekim Yurtsever, Ph.D. Research Associate 2-Engineer The Ohio State University, Center for Automotive Research Our mission at The Ohio State University Center for…
Featured image for “A lively chat about transportation”

A lively chat about transportation

April 13, 2023
Podcast with John Quain Founder, Editor-in-Chief OntheRoadtoAutonomy.com John Quain returns to The Bike Lane for a lively, wide-ranging chat with host Jake Sigal about banning e-scooters in urban areas for safety reasons; dangerous e-batteries; the trend to ‘return to bicycles’;…
Featured image for “Good and bad news from Paris, San Francisco”

Good and bad news from Paris, San Francisco

April 13, 2023
By Roger C. Lanctot Director, Automotive Connected Mobility TechInsights Just a week ago, a tiny fraction (less than 10%) of eligible voters in Paris voted to ban rental electric scooters. Once welcomed with open arms by the city’s leaders, these…
Featured image for “The USDOT is forging a new path in VRU safety”

The USDOT is forging a new path in VRU safety

April 13, 2023
By Brock Aun Vice President of Communications HAAS Alert Although there’s little media coverage or discussion on the topic, the United States is currently experiencing one of the worst periods of roadway pedestrian deaths on record. Last month, the Governor’s…
Featured image for “Saving lives on the road today, tomorrow and for decades to come”

Saving lives on the road today, tomorrow and for decades to come

March 02, 2023
Podcast with Ben Gascoigne Vice President and General Manager PSS Ben Gascoigne stops by The Bike Lane to talk about the PSS engineering and design philosophy employed to make modern traffic control devices that promote roadway work zone safety, temporary…
Featured image for “We were wrong about sharrows”

We were wrong about sharrows

March 02, 2023
The former executive director of the California Bicycle Coalition was a key player in the proliferation of shared lane markings. Twenty years later, he’s disillusioned with them. By Dave Snyder Senior Director for Infrastructure PeopleForBikes Editor’s note: This text was…
Featured image for “Making tech for first responders is rewarding, challenging”

Making tech for first responders is rewarding, challenging

January 26, 2023
Podcast with Cory J. Hohs CEO HAAS Alert Cory Hohs stops by The Bike Lane to talk about his work developing (and building funding for) technology to assist first responders. Safety Cloud by HAAS Alert makes roadways safer by alerting…
Featured image for “Cycling, industry and the future of connected mobility”

Cycling, industry and the future of connected mobility

January 26, 2023
By Jana Hrčková  Policy Officer  CONEBI Working in Europe, probably the most cycling-friendly continent of the world, I have been intrigued to oversee the meteoric rise of the e-bikes in the past years. Only in 2021, more than 5 million…

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About The Bike Lane

Welcome to The Bike Lane!

Protecting vulnerable road users (VRUs) is more critical than ever. Fortunately, some of the best in business are building bikes, scooters, and vehicles with connected technology in mind dedicated to this very purpose.

As proud founding members of the Society of Automotive Engineers Industry Technologies Consortia® (SAE ITC) VRU Safety Consortium™ (VRUSC), we created The Bike Lane newsletter as a sales-free zone dedicated to the common mission of making roads safer. The Bike Lane is a place for cross-industry voices to be shared and heard. It’s a forum to explore the tough questions around VRU safety, and how the bike, automotive, and tech industries are responding to those concerns. Our guest bloggers and podcasters are the professionals working actively on projects and programs related to VRU safety. They live and work where the rubber meets the road, literally and figuratively. 
 
As for the Tome Safety Team, we believe that precompetitive software and standards are necessary for safer roads. We ride (and drive), and it’s personal. Our team brings collective experience to ongoing standardization efforts and technology development aimed at protecting VRUs. 

With so many great companies working together to achieve this common goal of safer roads, our mission will be accomplished that much sooner.  So much progress has already been made, and there’s still much work to do. As this happens, we’ll be reporting it back to you in The Bike Lane!

Stay safe, innovative, and ride on!

Angela Fessler
Director, Safety Team
Tome

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