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About The Bike Lane

Welcome to The Bike Lane!

Protecting vulnerable road users (VRUs) is more critical than ever. Fortunately, some of the best in business are building bikes, scooters, and vehicles with connected technology in mind dedicated to this very purpose.

As proud founding members of the Society of Automotive Engineers Industry Technologies Consortia® (SAE ITC) VRU Safety Consortium™ (VRUSC), we created The Bike Lane newsletter as a sales-free zone dedicated to the common mission of making roads safer. The Bike Lane is a place for cross-industry voices to be shared and heard. It’s a forum to explore the tough questions around VRU safety, and how the bike, automotive, and tech industries are responding to those concerns. Our guest bloggers and podcasters are the professionals working actively on projects and programs related to VRU safety. They live and work where the rubber meets the road, literally and figuratively. 
 
As for the Tome Safety Team, we believe that precompetitive software and standards are necessary for safer roads. We ride (and drive), and it’s personal. Our team brings collective experience to ongoing standardization efforts and technology development aimed at protecting VRUs. 

With so many great companies working together to achieve this common goal of safer roads, our mission will be accomplished that much sooner.  So much progress has already been made, and there’s still much work to do. As this happens, we’ll be reporting it back to you in The Bike Lane!

Stay safe, innovative, and ride on!

Angela Fessler
Director, Safety Team
Tome

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The Bike Lane Newsletter


in the lane

Featured image for “Mobile Device Capabilities for Broadcasting and Receiving VRU Safety Messages Over Bluetooth Wireless Technology”

Mobile Device Capabilities for Broadcasting and Receiving VRU Safety Messages Over Bluetooth Wireless Technology

September 29, 2022
As cars, infrastructure, mobile devices and accessories all become smarter, the opportunity for improving driver awareness of vulnerable road users (VRUs) such as bicyclists, scooterists, road workers and pedestrians has never been greater. Tome Inc., in conjunction with Ford Motor…
Featured image for “Charging ahead on micromobility policy”

Charging ahead on micromobility policy

September 22, 2022
By Noa Banayan, Sam Herr and Leanne Kaplan Editor’s note: This text was first published online by PeopleForBikes on Sept. 21 and is shared in The Bike Lane with permission. Policymakers across the local, state and federal levels are increasingly…
Featured image for “Education, and technology, key in keeping riders safe”

Education, and technology, key in keeping riders safe

August 23, 2022
Podcast with Bob Najduk Director of Electronics Trek Bicycle Co. Bob Najduk, Director of Electronics at Trek Bicycle Co., joins The Bike Lane to discuss safety technology for bicycles/scooters/electric bicycles, both current and future.…
Featured image for “UMTRI shaping the future of transportation and mobility infrastructure”

UMTRI shaping the future of transportation and mobility infrastructure

August 23, 2022
By Francine Romine Director, Marketing and Communications University of Michigan Transportation Research Institute Earlier this year, the National Highway Traffic Safety Administration released their report on early estimates of traffic fatalities and fatality rates in 2021. It was sobering. Fatalities…
Featured image for “AVs and VRUs”

AVs and VRUs

August 23, 2022
By Umit Ozguner Professor Emeritus Ohio State University At Ohio State University’s Center for Automotive Research, the preeminent research center in sustainable and safe mobility in the United States and an interdisciplinary research center in The Ohio State University’s College…
Featured image for “How safety enables the future of connected vehicles”

How safety enables the future of connected vehicles

July 28, 2022
Podcast with Roger C. Lanctot Director, Connected Mobility Strategy Analytics Tome CEO Jake Sigal talks with Roger Lanctot about post-pandemic transportation, future of connected cars, and Roger offers frank assessments of regulatory and future car/bike/scooter technologies. As a Director in…
Featured image for “ABCs for VRUs”

ABCs for VRUs

July 28, 2022
By Bob Najduk Director of Electronics Trek Bicycle My entire life, I have been trying to get people to stay active. From a young age, I would organize basketball games in the middle of the street near Detroit.  And I…
Featured image for “Protecting roadway workers — the most vulnerable road users”

Protecting roadway workers — the most vulnerable road users

July 28, 2022
By David McKee Vice President of Marketing and Government Relations PSS According to the Federal Highway Administration, “vulnerable road users” (or VRUs) are people “who use streets, roads and highways without the benefit of the protection offered by an automobile…
Featured image for “‘Love what you do, and do what you love’”

‘Love what you do, and do what you love’

June 30, 2022
Podcast with Bob Margevicius Executive Vice President Specialized Bicycle Components Specialized Bicycle Component’s EVP Bob Margevicius joins The Bike Lane to share his story and why he continues to push bike safety within the company and the bicycle industry.…
Featured image for “Moments that matter: Garmin creates space, awareness”

Moments that matter: Garmin creates space, awareness

June 30, 2022
By Ross Stirling Director of Research and Development, Tacx Garmin Creating situational awareness for cyclists is a key focus for Garmin. We believe that the more confident a cyclist is on the road, the more they will ride — and…
Featured image for “A traffic engineer’s bike commute and vision for safer riding”

A traffic engineer’s bike commute and vision for safer riding

June 30, 2022
By Joshua McNeil, P.E., T.E. Principal Engineer Iteris, Inc.  At the end of Bike Month this past May, I reflected on what great bike infrastructure is and my journey to becoming a bike commuter. Years ago, I would find myself…
Featured image for “A journalist’s perspective on mobility, safety and smart city trends”

A journalist’s perspective on mobility, safety and smart city trends

May 26, 2022
Podcast with John Quain Founder, Editor-in-Chief OntheRoadtoAutonomy.com World-renowned journalist John “JQ” Quain (New York Times, Digital Trends, Tom’s Guide, On TheRoadtoAutonomy.com) joins Tome founder and CEO Jake Sigal to discuss what’s up with automotive, mobility, and smart city trends. Bonus…
Featured image for “Good business: Why safety matters”

Good business: Why safety matters

May 26, 2022
By Bob Margevicius Executive Vice President Specialized Bicycle Components “Son, things like this happen.  We have liability insurance to cover these kinds of incidents.” Those words still shake me to my core. I was a young bicycle product manager, working…
Featured image for “How Bosch eBike Systems is advancing VRU safety”

How Bosch eBike Systems is advancing VRU safety

May 26, 2022
By Bobby Gondara V2X Technology Manager Bosch eBike Systems The rapid growth of the eBike market means that more people than ever are taking to the streets, having fun and riding farther. That’s a wonderful thing, but it also means…
Featured image for “Capitol Hill cycling insider Noa Banayan – PeopleForBikes”

Capitol Hill cycling insider Noa Banayan – PeopleForBikes

April 28, 2022
Podcast with Noa Banayan Director of Federal Affairs PeopleForBikes Noa Banayan joins The Bike Lane host Jake Sigal to discuss what’s hot in DC regarding cycling and safer roads for everyone.…
Featured image for “The path to success in automotive connected safety services”

The path to success in automotive connected safety services

April 28, 2022
By Jeremy Agulnek, Senior Vice President, Connected Vehicle HAAS Alert As a small business providing connected safety services, V2V and VRU solutions to global automotive manufacturers, suppliers and traffic and navigation platforms, HAAS Alert’s path to success can follow several…
Featured image for “A C-V2X light at the end of the tunnel”

A C-V2X light at the end of the tunnel

April 28, 2022
By Roger C. Lanctot Director, Connected Mobility Strategy Analytics The news from the National Highway Traffic Safety Administration’s 2020 traffic crash data is not good.  Bicyclist fatalities were up 9.2% to the highest level since 1987. The COVID pandemic fundamentally…

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