‘Invented for life’ e-bike innovations, the Bosch way

November 16, 2023

Podcast with Jocelyn Vande Velde and Kunal Kapoor
Bosch eBike Systems NA

Jocelyn Vande Velde, of Bosch eBike Systems, and Bosch’s Kunal Kapoor chat with host Jake Sigal about innovations in Bosch’s e-bike products and contemplate the company’s long-standing corporate philosophy, first stated by founder Robert Bosch in the late 19th century: “I have always acted according to the principle that ‘I would rather lose money than trust.’  The integrity of my promises, the belief in the value of my products and in my word of honor have always had a higher priority to me than a transitory profit.”

Kapoor discusses how Bosch, by certifying its products (by UL Solutions, and others) and not just “asserting” and “conforming,” instills consumer confidence that the products are “safe as can be,” and the effort is worth the company’s time and investment.

The conversation includes a quick sidebar about Bosch’s anti-lock braking system (ABS) for bikes.


Links mentioned in this episode:
Scott Galloway’s weekly email No Mercy / No Malice

Portable Rechargeable Battery Association (PRBA) Newsletters

Learn more about the Bosch eBikes at:


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